Comedian and actress Rosie O’Donnell has publicly stated that she would decline any sponsorship deals with American Eagle, citing criticism of the brand’s recent campaign featuring actress Sydney Sweeney.
O’Donnell made the remarks in a candid discussion on social media, where she addressed the growing trend of celebrity endorsements and brand collaborations. While she acknowledged the popularity of such partnerships, she made it clear that American Eagle would not be a brand she would support.
“I wouldn’t take their sponsorship,” O’Donnell said. “The whole Sydney Sweeney campaign feels tone-deaf and out of touch.”
The campaign in question, launched earlier this year, spotlighted Euphoria star Sydney Sweeney as the face of American Eagle’s new collection. While some praised the campaign for its youthful energy and star power, others criticized it as overly polished and disconnected from the brand’s supposed focus on inclusivity and authenticity.
O’Donnell’s comments add to the broader debate around celebrity-driven advertising and whether it resonates with audiences in an era increasingly focused on transparency and representation.
Neither American Eagle nor Sydney Sweeney has responded publicly to O’Donnell’s remarks.
